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Signage Design for Wayfinding

The Solution for Understanding How to Design Signage for Wayfinding and Navigation

  Enroll in Course

In order to design signage that guides people efficiently and effectively, understanding what wayfinding is and best practice for making wayfinding signage is essential. In this course, I teach you all you need to know for designing signage for guiding people.

This course is for you if you:

  • work in the signage industry
  • are someone who needs or will need to get signage made for your location (be it an airport, pub, hotel, tourist attraction, museum, urban centre bay trail etc)
  • are someone who manages a location and needs a better understanding of how to guide people
  • need to find ways to improve the user experience (UX), customer satisfaction and user flow in your location.

Key concepts that are important to consider in navigational and directional wayfinding signage is covered in this course.

If you are unsure if this training course is suitable for you, please feel free to email us at symonds@travelwayfinding or use our contact form.


You will find that this course specifically covers: Signage + wayfinding and provides you with guidance on the best practice for how signage, that guides people, should be designed.


Your Instructor


Dr Paul Symonds
Dr Paul Symonds

Paul has a PhD in Wayfinding and has provided wayfinding consultancy for a number of locations including international airports, bay trails, university campuses and hospitals. Paul also runs TravelWayfinding.com.


"This is an excellent course — a great way to learn about the principles of designing signage that is good for navigation and wayfinding. Worth the money!"

- James Townsend, National Sales Manager, Signs-Express, UK

Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Why you should do this course!

This can be considered a basic course but I would urge all designers of signage to consider this course. Signage makers tend to rarely have had any training in wayfinding and this course tends to be very well received because it gives a solid background into understanding some key concepts in wayfinding for signage design.

This course is also good for architects, event organisers and managers, interior designers, and graphic designers. Whether you work in or with indoor or outdoor space, the course is equally as relevant.

"Extremely useful course, Informative and easy to follow. Covers all of main considerations you are likely to need when creating wayfinding signage!"

- Dong-Mi, South Korea

Get started now!